Influence of body deodorant spray on shopping behavior

It is not the old society any more! Nowadays, fast development of our country has improved our life standard and customers have great independence and material conditions to buy anything they want. They buy body deodorant spray to make them fantastic smell and have nice impressions on others. Phenomenon also causes an impact on their shopping behaviors.                

Influence of store environment on shopping behavior

Making clear the influence of scent on shopping behaviors is important on determining the possible role of scent in shopping behavior. A general theoretical starting point for studying the effects of scent on the shopping environment seems to be derived from the environmental psychology. This approach is described as positive behavior towards the environment and avoidance as the negative desire to leave the store or not to browse.

Another reason why scent can have influence on shopping behaviors is that it would create a certain effective experience by consumers. Scent happens to be one of these stimuli, together with color, sound, the presence of other people and so on. Scent can create a certain emotional mood that comforts customers.

As of all the human senses, scent influences our nervous system and emotions the most for scent can create certain moods and affect feelings that support these findings by concluding that scent influences states of feeling, pleasure, arousal and mood.

Besides, odors tend to have a large effect on the arousal levels which has been determined often over time and processed in the limbic part of the brains. Scent can also influence product judgments according to some studies. These studies make it very clear that scent has the potential to play an important role in consumers' emotions and consumer judgments and that it has the ability to have a major impact on one's state of mind, which makes one susceptible for influence.

Link between in store scent and shopping behavior

Plenty of research has been conducted that focuses on the relationship between in store scent and shopping behavior. It points out that retailers were spraying scent into their stores to positively enhance the environment.

The use of a pleasant scent lead participants to pass more time in the shop and give more positive evaluations about the store, a higher purchase intention and participants were willing to visit the store again. A scented group had a higher purchase intention and perceived the time spent in the store to be lower.

All information above can lead to the assumption that scent is able to positively enhance shopping behavior. As it is the same thing with men deodorant spray that it can make customers have a higher purchase intention and a positive effect on buying spray for themselves.